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Love is the Killer App: Book Giving is High Impact

June 8th, 2007 · No Comments

My good friend Maura Thomas is a political junkie and book reader sent me this note when she heard about the eminent launch of BookLobby. I thought it made sense to share it.Â

She wrote, “Did you read Love is the Killer App?  It’s part of his ‘process’ to share knowledge and how it’s great for your career.  Here’s a quote from the book:”

Knowledge, however, is consequential.  Knowledge currency is social currency on steroids.  It’s important, it’s powerful, it’s essential.  Thus it is value currency.  Someone talking about the latest reality television show may attract a brief audience around the water cooler or the copy machine, but someone who tells people about Clayton M. Christensen’s Innovator’s Dilemma and who finds a way for them to connect the ideas to their careers so that they own the book (so that they can use it themselves to succeed in their jobs), is a person of genuine value.

This is why you aggregate wisdom.  This is why you transmit knowledge.  You’re not just handing out some weight-loss hint or a workout tip or a recipe for a great-tasting low-fat cake.  You’re giving someone the knowledge edge that can advance a career. You’re becoming a theory-slinging, expert-quoting, knowledge-throwing lovecat, and that’s what makes you stand out from the pack, and that’s why others keep calling on you.

–Love is the Killer App, Tim Sanders, pgs. 67-68

“He was using that argument for why you should read books and share the wisdom you gain,” she continued. “But later when he talks about following up with the people you meet, he writes:”

Maybe this is the time to prescribe a book based on his or her function or place in the value space.  You might even consider sending a book – an expensive offering, but one with high impact. (pg. 127)

I think that last bit says it all.

What kind of impact are you making on the Political system? Stay tuned to BookLobby and find out how you can become a Special Interest of One.

Tags: Books · Giving

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